At Aspirus Health Plan, we take our customers’ privacy seriously and understand that visitors of
our website need to be in control of their personally identifiable information (name, email
address, postal address, etc.). This statement discloses the information practices for Aspirus
Health Plan, including what type of information is gathered and tracked, how that information
is used, and with whom the information is shared.
Our Information Collection and Use Practices
Your information may be collected by Aspirus Health Plan for internal marketing and
development purposes. Aspirus Health Plan will not sell any personal information to third
parties for purposes of marketing, advertising, or promotion. Aspirus Health Plan does,
Data Collection, Use, and Disclosure
Aspirus Health Plan will not gather personally identifiable information about you unless you
specifically and knowingly provide this information to us. Personally identifiable information
(PII) is any information about an individual maintained by Aspirus Health Plan with respect to,
but not limited to, education, financial transactions, medical history, and criminal or
employment and information that can be used to distinguish or trace an individual’s identity
(e.g., name, Social Security number, date and place of birth, mother’s maiden name, biometric,
etc.), including any other personal information linked or linkable to an individual.
Aspirus Health Plan’s website may include web pages that give you the opportunity to provide
us with personal information about yourself. You do not have to provide us with personal
information if you do not want to; however, that may limit your ability to use certain functions
of this website or to request certain services or information.
You may choose to give us personal information in a variety of situations. For example, you may
give us information, such as your name and address or email address, to correspond with you,
or to sign up for our newsletter. Additionally, Aspirus Health Plan may collect specific PII from
you when you enroll in our Member, Provider, or Employer portal(s) to establish your account
and to properly authenticate you for access to the portal.
We intend to let you know how we
will use such information before we collect it from you; if you tell us that you do not want us to
use this information to make further contact with you beyond fulfilling your requests, we will
respect your wishes.
If you provide us with personally identifiable information, including your name and contact
information (address, email, telephone number), we may use this information to contact you
directly If you give us personal information about somebody else, such as a spouse or work
colleague, we will assume that you have his or her permission to do so.
Forms and Transactions
Aspirus Health Plan may use online data entry forms to collect personal information from web
visitors who choose to identify themselves for the purpose of transacting e-commerce or
receiving products, services, or information. For example, if you request something from the
Aspirus Health Plan site, such as a product or service, a callback, or specific marketing materials,
we will use the information you provide to fulfill your request. Your information, including your
personal information, may be shared with third parties, for instance, Aspirus Health Plan
Business Partners, to complete your transaction. In connection with a transaction, we may also
contact you as part of our customer satisfaction surveys or for market research purposes.
Sharing Personal Information
Aspirus Health Plan is committed to ensuring that our customers’ information is properly
collected, used, and maintained. Aspirus Health Plan may share your personal information with
PreferredOne Administrative Services, including any affiliates, including its wholly owned
subsidiaries to support our business operation, to provide services to you, and for any other
purpose described in this Privacy Notice.
We will not disclose, give, sell, or transfer any personally identifiable information that you provide through our website to third parties except as outlined in this policy and as otherwise permitted by law. We may share personal information with other third-party companies that we collaborate with or hire to perform services on our behalf. For example, we may hire a company to help us send and manage email, and we might provide the company with your email address and certain other information in order for them to send you an email message on our behalf. Similarly, we may hire companies to host or operate some of our websites and related computers and software applications. We may also share your personal information with third parties to permit them to send you marketing communications, if you have opted in to such sharing.
Additionally, we may share your information in other limited circumstances, including in
response to a valid subpoena, warrant, or court order or as otherwise required by law or
regulation or to cooperate with law enforcement authorities in investigating and prosecuting
activities that are illegal, violate our rules, or may be harmful to other visitors. We may also
share your information in the event of the sale or transfer of Aspirus Health Plan or some of our
assets, or in the context of similar transactions.
While no system can provide guaranteed security, we take reasonable efforts to keep
information you provide to us secure. We implement reasonable safeguards, including
encryption technology and physical security at the location of the server where information is
When you browse through any website, certain information about your visit may be collected.
Aspirus Health Plan uses a web analytics program to collect information automatically and
continuously. Aspirus Health Plan uses this information to measure the number of visitors to its
sites and to distinguish between new and returning visitors to help make the site more useful.
However, no PII is collected.
Aspirus Health Plan performs analyses of user behavior to measure customer interest in the
various areas of our site. The reports are only available to limited staff that requires this
information to perform their job.
Aspirus Health Plan website may also use online surveys to collect opinions and feedback from a random sample of visitors. This survey does not collect PII. Participation in the survey is voluntary. If you decline to participate, you will still have access to the identical information and resources on Aspirus Health Plan’s website as those who do decide to take the survey. Answers to the survey help us to improve our websites to make them easier for you to use. Aspirus Health Plan may utilize third-party vendors, such as Google Analytics and Foresee to perform our web measurements and customization.
When you visit a website, its server may generate a piece of text known as a “cookie” to place
on your computer. The cookie allows the server to “remember” specific information about your
visit while you are connected. The cookie makes it easier for you to use the dynamic features of
web pages. Requests to send cookies from Aspirus Health Plan web pages are designed to
collect information about your browser session only; they do not collect personal information
about you. Note that regardless of the particular uses for cookies on our website, we will not
share any cookie information with any third parties.
There are two types of cookies: “Temporary session cookies” (single session) and “persistent
cookies” (multi-session). Temporary session cookies will last only as long as your browser is
open. Once you close your browser, the temporary session cookie will disappear. Persistent
cookies are stored on your computer for longer periods.
How Aspirus Health Plan Uses Temporary Session Cookies
Aspirus Health Plan uses temporary session cookies for technical purposes, such as improving
navigation through our site. These cookies let Aspirus Health Plan servers know that you are
continuing to visit its site. The temporary cookie is not permanently stored on your computer.
The cookie and the information about your visit are automatically deleted shortly after you
close your browser to end the session.
How Aspirus Health Plan Uses Persistent Cookies
Aspirus Health Plan uses persistent cookies to help recognize new and returning visitors to
Aspirus Health Plan’s website. Persistent cookies remain on your computer between visits to
the application websites until they expire. Aspirus Health Plan does not use this technology to
identify you or any other individual site visitor. Aspirus Health Plan’s website may use persistent
cookies to track language preferences. Aspirus Health Plan also uses persistent cookies to
enable its web analytics program to measure how new and returning visitors use Aspirus Health
Plan’s website over time.
How to “Opt Out” or Disable Cookies
If you do not wish to have temporary or persistent cookies placed on your computer, you may
disable them using your browser. If you decide to “opt out” of cookies, you will still have access
to information and resources Aspirus Health Plan’s website provides, but you may be unable to
fully use certain portions of the website.
You can remove any cookies that have been created in the cookie folder of the most popular
internet browsers. Simply click the “Help” function on your browser and enter “cookies” to
search for information on how to remove all or individual cookies.
Online Privacy Notice for Children
Our services are not directed to or intended for children. Aspirus Health Plan does not
knowingly collect or post information from children under the age of 13 in compliance with
laws protecting the privacy of children.
We collect information, including personal contact information, education, and work history, as
well as Social Security and similar national identification numbers to process and consider your
applications. We will not sell your application to unaffiliated third parties for marketing
purposes. The information you provide Aspirus Health Plan on your application may be shared
with background check services and our affiliates and used for certain regulatory, compliance,
and legal purposes.
Aspirus Health Plan may maintain certain profiles and/or pages on various social media
platforms, including Facebook, Twitter, and LinkedIn. If you choose to “Like,” “Follow,” or take
any other similar action on a social media site, you are providing your consent to receive
information updates, including solicitations, from Aspirus Health Plan. To stop receiving this
information from Aspirus Health Plan on a social media site, you must follow the procedures
established by the site to “Unlike” or “Unfollow” Aspirus Health Plan’s profile or page.
Links to Non-Aspirus Health Plan Websites
Aspirus Health Plan website may contain links to other websites. Aspirus Health Plan is not
responsible for the privacy practices or the content of those other websites.
Electronic mail is not necessarily secure, so we do not recommend sending confidential or
personal information via email. If you send us an email with questions or comments, we may
use your personally identifiable information to respond to your questions or comments, and we
may save your questions or comments for future reference.
For site security purposes and to ensure that this service remains available to all users, Aspirus
Health Plan uses software programs to monitor traffic to identify unauthorized attempts to
upload or change information or otherwise cause damage. In the event of authorized law
enforcement investigations, and pursuant to any required legal process, information from these
sources may be used to help identify an individual.
Last Revised: August 31, 2022
Aspirus Health Plan
Attn: Privacy Officer
P.O. Box 395
Wausau, WI 54402